Boosting Class Enrollments for a Performing Arts Studio in USA

Introduction

Saanwee, founded by Priti Gupta, is a renowned performing arts studio dedicated to preserving and promoting the rich traditions of Indian arts and culture. With a warm and welcoming environment, Saanwee offers classes in Bollywood Dance, Bharatanatyam, and Carnatic Vocals, serving as a community hub where individuals of all ages can celebrate their heritage and passion for the arts.

Client Details

Name: Saanwee
Industry: Performing Arts Education
Location: Virginia, USA

Objective

Saanwee’s primary goal was to increase class enrollments, and manage bookings efficiently to ensure maximum participation and growth. They also aimed to enhance their online presence and engage more effectively with their community.

Strategic Solution

We developed a streamlined marketing plan for their class enrollment process. The strategy focused on Social Media Marketing, Email Marketing, Flyers, Standee design, and Promo Videos since Saanwee is a community-driven, local business.

Social Media Management

Featured Posts: Crafted a content calendar featuring class highlights, student testimonials, cultural insights, and behind-the-scenes footage.

Social Proof: Focused on User Generated Content (UGC) and avoided making the social channels overly branded, to convey a more personal, and community based impression.

Website Development & Maintenance

User-Friendly: Developed a user-friendly website with an intuitive navigation system to enhance user experience.

Wix Bookings: Implemented an online booking system to streamline class enrollments & updates.

Maintenance & Updates: Regularly updated the website with new class schedules, events, and news to keep the community informed.

Email Marketing

Email Enrollments: Created and sent out regular newsletters featuring upcoming classes, events, and special offers directly leading to online enrollments.

Retargeting Email List: Designed personalized email campaigns to re-engage inactive students and encourage sign-ups.

Reports & Data Analytics: Analyzed email marketing performance to optimize future campaigns.

Flyers Design

Promotional Flyers: Designed visually appealing flyers for classes, workshops, and special events.

Cultural Symbolism: Ensured the flyers reflected Saanwee’s brand identity and cultural richness.

Online & Offline Marketing: Distributed flyers both online and offline to reach a wider audience.

Standee Design

Brand Visibility: Created premium standee banners for events and class promotions.

Offline Marketing: Placed the standees outside the studio to get more visibility in the neighborhood.

Promo Videos

Class Roster: Produced engaging promotional videos showcasing Saanwee’s classes, instructors, and community events.

Engaging Videos: Utilized the videos across social media and the website to enhance engagement.

Sponsorship Presentation

Event Details: Description of the Summer Dance Recital, including date, venue, and expected attendance.

Value To Sponsors: Explanation of the benefits to sponsors, including brand visibility, access to new demographics, and association with a prestigious local event.

Sponsorship Tiers: Detailed breakdown of different sponsorship tiers, including benefits like branding opportunities at the event, complimentary tickets, and exclusive meet-and-greet with performers.

Results

Increased Enrollments: Generated sales of ~$30,000 USD, with our marketing efforts.

Higher Website Traffic: Noticeable increase in website visits and time spent on site from multiple sources.

Positive Community Feedback: Strengthened community perception as a leading performing arts studio in Virginia, USA.

Conclusion

We increased Saanwee's enrollments and setup a Wix CRM dashboard to easily manage the business online.

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