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Created Digital Ad Films for BluHeat

  • Writer: Mayank Thakur
    Mayank Thakur
  • Jul 11, 2024
  • 2 min read

Updated: Jul 19, 2024

Introduction

BluHeat, a revolutionary product line developed by Pantheon PharmChem, offers an innovative solution for pain relief through its heat therapy patches. To effectively market these groundbreaking patches, we created and deployed a series of product ad films aimed at driving performance marketing efforts and increasing product awareness.


Client Details

  • Name: BluHeat by Pantheon PharmChem

  • Industry: Health and Wellness / Pharmaceutical

  • Product: Neck & Shoulder Pain Relief Patches

  • Specialty: Innovative heat therapy solutions with a focus on natural, safe, and user-friendly products for all skin types.


Objective

The primary objective was to enhance the digital presence of BluHeat and educate potential customers on the unique benefits of their Heat Therapy Patches. The goal was to create engaging ad films that could be used across various digital platforms to increase brand visibility, educate consumers about the product, and drive online sales.


Services Provided

Digital Ad Films For Product Marketing





  • Product Ads: Developed a series of captivating ad films highlighting the effectiveness, ease of use, and scientific backing of BluHeat patches.


  • USPs: Emphasized the patches’ unique features, such as being odor-free, self-activated, and long-lasting, making them an ultimate substitution for traditional hot water bags.


  • Targeted Strategy: Targeted storylines were designed to reach potential customers actively searching for pain relief solutions.



Results

  • Increased Brand Visibility: The ad films significantly improved BluHeat’s visibility on social media and other digital platforms.


  • Enhanced Consumer Engagement: The campaign led to higher engagement rates, with viewers spending more time interacting with the ads and visiting the BluHeat website.


  • Growth in Sales: There was a measurable increase in sales directly attributed to the performance marketing campaign, with a notable rise in first-time buyers.


  • Positive ROI: The strategic placement of ad films resulted in a positive return on investment, validating the effectiveness of the targeted performance marketing approach.



Conclusion

BluHeat successfully leveraged the power of targeted ad films to amplify brand reach and educate the consumers. By focusing on the unique selling points and scientific innovation behind BluHeat patches, the campaign not only informed potential users but also converted them into loyal customers.

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