top of page

Generated 1Cr Revenue for an E-Commerce Fashion Brand

  • Writer: Mayank Thakur
    Mayank Thakur
  • Apr 12, 2024
  • 2 min read

Updated: Jul 21, 2024

Introduction

THE ARENA - OFFICIAL FANWEAR, a leader in authentic sports merchandise, partnered with us to engage sports enthusiasts across India and convert their passion into purchases. Focused on leveraging Facebook & Google Ads, the campaign aimed to not only raise brand awareness but also drive significant conversions by tapping into a vibrant community of sports fans.


Client Details

  • Name: THE ARENA - OFFICIAL FANWEAR

  • Industry: Sports Merchandise Retail

  • Location: Pan India

  • Ad Budget: INR 20,00,000/-


Objective

Our primary goal was to elevate THE ARENA's brand presence and foster deep connections with sports fans through targeted advertising. With a substantial budget, the campaign focused on achieving high-quality leads, optimizing conversion rates, and maintaining cost efficiency, ultimately aiming for a significant return on ad spend (ROAS).


Services Provided

We leveraged Facebook and Google Ads to target a broad yet specific demographic of sports enthusiasts across India, engaging them with high-quality, relevant content. Our team managed all aspects of the campaign from content creation to community engagement and real-time performance monitoring.



Social Media Management



  • Content Strategy: Developed and executed a comprehensive content strategy across Facebook and Google to engage sports fans.


  • Community Management: Managed daily posts, interactions, and community engagement to build a loyal fan base.


  • Driving Engagement: Monitored and adapted strategies in real-time to maximize impact.



Performance Marketing



  • Ad Strategy: Designed and implemented a targeted ad campaign focusing on demographics interested in sports.


  • KPIs: Monitored key performance indicators such as click-through rate (CTR), conversion rate, cost per result, and ROAS to gauge success and make necessary adjustments.


  • Ad Testing: Employed A/B testing to refine ad creatives and messaging for optimal performance.



Results

The campaign successfully enhanced brand visibility, increased engagement, and achieved significant returns on investment, demonstrating the effectiveness of targeted digital marketing strategies.


Shop The Arena Ad Results

Sales (Purchase Conversion Value)

INR 1,12,68,736.13/-


Budget (Amount Spent)

INR 22,88,272.64/-


Return on Ad Spend (ROAS)

~4.92


Conversion Rate

~1.50%



Conclusion

We delivered higher returns as compared to market & industry average (ROAS 3). With our innovative Ad Strategy and account management, we helped THE ARENA establish itself as a prominent player in the sports merchandise market, driving both passion and purchases among sports fans in India.


Most brands are not able to run profitable Performance Marketing campaigns independently. You need a professional Media Planner. We can help your E-Commerce Brand get amazing results.



Comments

bottom of page