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Organic Content for a B2B Fintech Corporate Registry
- Mayank Thakur
- Apr 14, 2024
- 2 min read
Updated: Feb 16
Introduction
Link Intime is a prominent player in the IPO and Corporate Registry business in India, known for its excellence and extensive reach. To enhance its brand recognition and engagement, Link Intime sought comprehensive social media and content management services. We delivered impactful and creative content that helped Link Intime connect with their audience.
Client Details
Name: Link Intime
Industry: IPO & Corporate Registry
Location: Pan India
Objective
The primary objective was to increase brand recognition and engagement through content that connects with people. We aimed to showcase Link Intime's products, highlight industry trends, and foster a strong connection with their audience.
Strategic Solution
We worked extensively on creating great copy-based content for Link Intime's social media, newsletters and other touchpoints. We used visual hierarchy wherever possible to grab attention to important areas of interest. By keeping the visuals simple and professional, and focusing on the copy we conveyed information in an appealing way.
Product Posts
Showcased products in an engaging manner, highlighting features and benefits to attract potential customers.
InStaMeet Features Carousel: Created byte-sized infographics to build awareness about InStaMeet's features.
InStaMeet Product Video: Produced a video showcasing InStaMeet's range of features, creating product awareness.
The MCA Dematerialization Notification: Developed a CTA-style post informing the audience about the new mandate, encouraging them to connect for related services.
Topical Posts
Capitalized on current trends and cultural moments to spark conversations and increase visibility.
MS Dhoni Aspirational Carousel: Highlighted industry excellence inspired by MS Dhoni's qualities.
Breaking News: Announced huge achievements through an impactful idea. Created a Breaking News parody to feature information generating high engagement.
Christmas 2023: Created a fun take on Santa's finances.
New Year's Resolutions: Imagined Link Intime's New Years Resolutions.
Republic Day 2024: Visual post celebrating Republic Day.
Event Posts
Promoted events such as product launches, sales, and special promotions. Created anticipation and excitement around events, providing essential details for attendees.
Blood Donation CSR Event: Showcased values and fostered employee engagement, enhancing the brand image.
Spotlight Posts
Produced concise posts highlighting key aspects of Link Intime's brand. Provided introductory glimpses into the brand's identity, values, and offerings.
Newsletters
Created newsletters featuring industry news, product updates, and company achievements. Engaged the audience with informative and relevant content, strengthening their connection with the brand.
Volume 6
Volume 7
Online Reputation Management (ORM)
Simply posting on social media is not enough. An active audience requires an active engagement. We remained active on Link Intime's socials and reverted to all queries with a response time of 24 hours.
Managed a Community of 4,000+ members: Monitored and managed online reviews and feedback.
Timely Response: Responded to customer inquiries and comments, maintaining a positive brand image.
Support Redirects: Implemented support redirect strategies to enhance Link Intime's online reputation and credibility.
Results
The content helped Link Intime connect with their audience and engage a community of 4,000+ people on LinkedIn.
Conclusion
Our content focused approach to social media elevated Link Intime's brand presence. The comprehensive services provided not only increased engagement but also strengthened the brand's position in the IPO and Corporate Registry industry.
Need help creating engaging B2B Fintech content?
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