Creating Social Media Awareness for a New Fashion Brand

Introduction

Sizeupp is a plus-sized fashion brand in India dedicated to providing fashionable and high-quality clothing for plus-sized individuals. The brand emphasizes inclusivity and aims to revolutionize the fashion industry by catering exclusively to the needs of the plus-sized community.

Client Details

Name: Sizeupp
Industry: Fashion (Plus-Sized Clothing)
Location: India

Objective

Increasing brand awareness and building an initial customer base. Generating an initial set of sales before committing to a full scale manufacturing & production.

Strategic Solution

It is important to communicate brand values to stand apart from the competition. Sizeupp's brand values are inclusivity and stylish self-expression. We focused on social media management, influencer marketing, branding ads, brand strategy, website consultation, and website banners, with a priority on emotional and aspirational branding.

Social Media Management

Content Calendar: Our content calendar featured best products, fashion tips, trending styles, and posts about inclusivity.

Online Reputation Management: We conducted ORM activities like posting stories, replying to comments, and generating engagement on the page.

Paid Campaigns: Executed targeted social media campaigns to boost followers and drive traffic to the website.

Influencer Marketing

Authentic Testimonial Videos: Partnered with plus-sized fashion influencers to promote Sizeupp’s products.

Influencer Collaboration: Collaborated with influencer's pages to utilize their audience and increase engagement on our posts.

Content Alignment: Ensured influencer content aligned with Sizeupp’s values of inclusivity and fashion-forward thinking.

Branding Ads

Shot Ads at Sets in the City: Designed and launched eye-catching branding ads highlighting Sizeupp’s unique selling points.

Paid Promotions: Utilized platforms such as Meta Business Suite to maximize reach and impact.

Fun & Light Hearted Content: Focused on creating visually appealing ads that resonated with the target audience and drove website traffic.

Brand Strategy

Market Analysis: Conducted market analysis to identify trends, customer preferences, and competitor strategies.

Brand Values: Developed a comprehensive brand strategy emphasizing Sizeupp’s commitment to inclusivity and high-quality fashion.

Cohesive Feed: Created brand guidelines to ensure consistent messaging and visual identity across all marketing channels.

Website Consultation

Conversion Rate Optimization: Provided expert consultation to optimize Sizeupp’s website for better user experience and shared our 500+ metrics, Conversion Rate Optimization (CRO) checklist.

Redesigned Sections: Suggested improvements in website navigation, product categorization, and checkout process.

Accessibility: Suggested ideas to make the website mobile-friendly and accessible.

Website Banners

Promotional Banners: Designed visually appealing website banners to promote new collections, special offers, and seasonal sales.

Aesthetics: Created banners that aligned with the overall branding strategy and enhanced website aesthetics.

Product Spotlights: Regularly updated banners to keep the website fresh and engaging.

Results

Increased Brand Awareness: Generated an initial interest in the products and received many comments & messages about the products.

Positive Brand Perception: Enhanced brand perception as an inclusive, fashionable, and customer-centric brand.

Conclusion

We leveraged social media, influencer marketing, branding ads, and website optimization to generate initial interest and sales for Sizeupp.

I specialize in creating Social Media Awareness & Sales for New Fashion Brands. If you are not generating consistent sales, contact me for a consultation.

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